Marketing project

User experience design

Moon Festival program list

The blue color family creates the mood of peace and quietness, perfectly presenting the feeling of night time environment. In celebration of the Moon Festival, key features such as the moon, bamboo, fish, and lotus combine together to spread out the traditional culture to the reader. Each page follow same background temple while having its own unique content. The main idea is to form a clean layout for audiences to understand the information in dim light performance situation.

Project details

Client:   CSSA @ UC Davis
Category: UI, UX, Marketing
Date:     14 August 2012